Google is sunsetting Universal Analytics on 1st July 2023 and replacing it with Google Analytics 4. We highly recommend our merchants to create a Google Analytics 4.
This guide is meant for merchants on Google Analytics 4. For Universal Analytics configurations, head to this article instead.
To learn more about Google Analytics 4, visit Google's guide here.
The Oddle platform offers a simple way to leverage on the power of Google Analytics 4 for tracking of visitors, customer behaviour and other reporting purposes. With Oddle's built-in integration with Google Analytics 4, you can easily enable Google Analytics 4 on your Online Shop without the need for adding a separate script code.
1. Getting Started Checklist
Before you begin, ensure that you have completed the following tasks:
Ensure that you do not have any Google Analytics related scripts running on your Oddle Shop. Having 2 or more instances of Google Analytics on your Oddle Shop may result in inaccurate tracking.
Sign in to your Google Analytics account
Click admin
At the top of the "Property" column, select your property.
In the "Property" column, click Data streams.
Setup a Web Data Stream
Note down your Google Analytics measurement ID. it should start with "G-"
For more detailed steps, refer to Google's guide here
2. Adding your Google Analytics 4 Measurement ID
To enable Google Analytics on your Oddle Shop, you simply need to your add your Google Analytics Measurement ID. To add your tracking ID:
Navigate to the marketing module in your dashboard (Online Ordering > Settings).
Under "Shopping Cart Tracking" > "Google Analytics Tracking ID", paste your Google Analytics Measurement ID.
Click on "Save".
After adding your measurement ID, it may take up to 24 hours before your Google Analytics 4 dashboard is populated with data.
3. Events Tracked by this Integration
Google Analytics 4 uses a flexible event-based data model instead of a session-based data model. This means that interactions (events) are recorded for a customer whenever they perform an action.
Oddle's in-built integration with Google Analytics 4 means that Oddle automatically sends Google Analytics 4 the following events to help you better understand your customer's behaviours and interactions on your Online Shop.
Event name | When it is triggered |
| When a customer views a page on your Online Shop |
| When a customer opens a product page |
| When a customer adds a product to their cart |
| When a customer views their cart |
| When a customer logs in |
| When a customer reaches the checkout page |
| When a customer completes a purchase |
4. Differences between Google Analytics 4 and Oddle's Analytics
Given that both Google Analytics 4 and Oddle use different methodologies and mechanisms for tracking, there will be chances where you will see variants between the statistics shown.
Below are some of the reasons why you may see discrepancies in the statistics:
Some customers may be using extensions which block tracking or have cookies disabled
Google Analytics 4 has different measures to filter non-human activity such as bots and crawlers
💭 Have more questions? Contact our support team at [email protected] or chat with us by clicking on the speech bubble at the bottom-right corner of the page.