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Bring Customers Back Automatically with Email Automations

Learn how to activate automated emails that re-engage customers—without lifting a finger.

Updated over a week ago

🚀 Automation Emails - Almost Here For You!

Our highly anticipated Automation Emails feature is currently in pilot testing and will be officially available to all merchants starting August 2025. Get ready to unlock powerful automations like abandoned cart reminders and cancelled reservation notifications—seamlessly integrated into your unified credit system!

Stay tuned for updates as we roll out this exciting enhancement.

With Oddle Email Automations, you can set up smart, hands-free emails that help bring customers back—from abandoned carts to lapsed visits. In this article, we’ll guide you through how it works, what you can automate, and how to get started in just a few clicks.

‼️ Note: If you're new to Oddle Email Marketing and haven't set up your account yet, please refer to this help article to get started with email marketing.


What Automations are Available?

Oddle comes with a set of pre-built automations designed to bring your customers back—without any manual work needed. Here’s a breakdown of what’s available (for now) and how each one helps boost your revenue!

Email Automation

Oddle Product

Goal

Abandoned Cart Recovery

Oddle Shop

To follow-up with customers who added items to their cart but did not complete their purchase within 3 hours.

Lapsed (60 Days)

Oddle Shop

To re-engage customers who previously made an order but have not placed any orders in the last 60 days.

First Reservation Follow-up

Oddle Reserve

To encourage customers who completed their first reservation one week ago.

Cancelled Reservation Recovery

Oddle Reserve

To follow-up with customers who completed their first reservation one week ago.

Reward Reminder

Oddle Loyalty

To remind customers about their outstanding rewards whose first check-in was 7 and 35 days ago.


How to Turn On Email Automations?

Here’s how to enable email automations from your Merchant Admin Dashboard so they can start running in the background—no setup or content writing required.

  1. Log into your Merchant Admin Dashboard.

  2. Navigate to Engage > Data-Driven Marketing.

  3. Click on Automations tab.

  4. Click on any of the automations.

  5. In the automation side drawer, click on the Start icon.

⏸️ Can I turn off an email automation?

Of course! Follow the steps above and click on the Pause icon in any already activated automation campaigns.

...and that’s it! Your email automations are now up and running—so customers can come back automatically, without you lifting a finger. Wasn’t that easy?


FAQ

Can I edit the email content?

Not yet, but this feature is coming soon!

Can customers unsubscribe from my automation emails?

Customers can unsubscribe from automation emails!

How can I track the performance of each automation and their overall impact?

Similar to broadcast emails, you can refer to this help article to find out more.


What's Next?

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