Oddle

With Oddle Email Automations, you can set up smart, hands-free emails that help bring customers back—from abandoned carts to lapsed visits. In this article, we’ll guide you through how it works, what you can automate, and how to get started in just a few clicks.

<a href="#h_65ba197815">What Automations are Available?</a>

<a href="#h_65ba197815">How to Turn On Email Automation?</a>

1. <a href="#h_65ba197815">What Automations are Available?</a>
2. <a href="#h_65ba197815">How to Turn On Email Automation?</a>

‼️ Note: If you're new to Oddle Email Marketing and haven't set up your account yet, please refer to <a href="https://help.oddle.me/en/articles/9919407-getting-started-sending-emails">this help article</a> to get started with email marketing.

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Oddle comes with a set of pre-built automations designed to bring your customers back—without any manual work needed. Here’s a breakdown of what’s available (for now) and how each one helps boost your revenue!

Here’s how to enable email automations from your Merchant Admin Dashboard so they can start running in the background—no setup or content writing required.

Navigate to Engage &gt; Data-Driven Marketing.

In the automation side drawer, click on the Start icon.

1. Log into your Merchant Admin Dashboard.
2. Navigate to Engage &gt; Data-Driven Marketing.
3. Click on Automations tab.
4. Click on any of the automations.
5. In the automation side drawer, click on the Start icon.

⏸️ Can I turn off an email automation?

Of course! Follow the steps above and click on the Pause icon in any already activated automation campaigns.

...and that’s it! Your email automations are now up and running—so customers can come back automatically, without you lifting a finger. Wasn’t that easy?

Not yet, but this feature is coming soon! 

Customers can unsubscribe from automation emails!

Can customers unsubscribe from my automation emails?

Similar to broadcast emails, you can refer to this <a href="https://help.oddle.me/en/articles/9919957-tracking-your-campaign">help article</a> to find out more.

How can I track the performance of each automation and their overall impact?

<a href="https://help.oddle.me/en/articles/9919407-getting-started-sending-emails">Getting Started Sending Emails</a>

<a href="https://help.oddle.me/en/articles/9919957-tracking-your-campaign">Tracking your campaign</a>

<a href="https://help.oddle.me/en/articles/9919961-ensuring-your-emails-are-delivered">Ensuring your emails are delivered</a>

<a href="https://help.oddle.me/en/articles/10902043-singapore-email-marketing-pricing">[Singapore] Email Marketing Pricing</a>

- <a href="https://help.oddle.me/en/articles/9919407-getting-started-sending-emails">Getting Started Sending Emails</a>
- <a href="https://help.oddle.me/en/articles/9919957-tracking-your-campaign">Tracking your campaign</a>
- <a href="https://help.oddle.me/en/articles/9919961-ensuring-your-emails-are-delivered">Ensuring your emails are delivered</a>
- <a href="https://help.oddle.me/en/articles/10902043-singapore-email-marketing-pricing">[Singapore] Email Marketing Pricing</a>

Learn how to activate automated emails that re-engage customers—without lifting a finger.

Bring Customers Back Automatically with Email Automations

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Email Automation	Oddle Product	Goal
Abandoned Cart Recovery	Oddle Shop	To follow-up with customers who added items to their cart but did not complete their purchase within 3 hours.
Lapsed (60 Days)	Oddle Shop	To re-engage customers who previously made an order but have not placed any orders in the last 60 days.
First Reservation Follow-up	Oddle Reserve	To encourage customers who completed their first reservation one week ago to make a new reservation.
Cancelled Reservation Recovery	Oddle Reserve	To follow-up with customers who cancelled their reservation one day ago.
Reservation No-Shows	Oddle Reserve	To follow up with customers after they don’t show for a reservation one day ago.
Lapsed Reservation	Oddle Reserve	To re-engage customers who have not completed a reservation in 60 days.
Google Review — After In-store Visit	Google Review	To automatically ask customers to leave a review one hour after every in-store visit (eg. loyalty check-in, completed reservation, terminal payment).
Google Review — After Online Order	Google Review	To automatically ask customers to leave a review one hour after every fulfilled online order.
Reward Reminder	Oddle Loyalty	To remind customers about their outstanding rewards whose first check-in was 7 and 35 days ago.

Bring Customers Back Automatically with Email Automations

What Automations are Available?

How to Turn On Email Automations?

FAQ

Can I edit the email content?

Can customers unsubscribe from my automation emails?

How can I track the performance of each automation and their overall impact?

What's Next?