Creating your own emails has never been easier, but it’s all for nothing if they land in the spam folder. In this article, we’ll share tips to help ensure your emails reach your customers’ inboxes!
Reducing Spam Rates
We explore two key aspects of email sending to help ensure your emails land in your customers' inboxes!
High-Quality Customer Database
Maintaining a high-quality email list is essential for improving deliverability rates. Here's how you can achieve it.
Don't use a purchased email list
Purchased email lists often contain outdated, irrelevant or even fake emails which can lead to higher bounce rates and spam complaints. Always build your database organically with subscribers who willingly opt for your marketing emails.
Optimal Content and Sending Process
Crafting optimal email content plays a significant role in its deliverability. Keep these tips in mind.
Avoid spammy words
Words and phrases like “free,” “jackpot,” and “act immediately” can trigger spam filters, reducing your chances of landing in the inbox. Avoid writing in all capital letters and using symbols like "$$$" too.
Clean mailing list regularly
Routinely remove inactive or invalid email addresses.
Segment customers
Organizing your customer database into segments based on behavior or preferences is crucial for effective email marketing. This ensures your messages are relevant, personalized, and tailored to specific groups, which boosts engagement and enhances deliverability.
Oddle's Customer Data Platform automatically segments active and inactive customers, helping you target the right audience.
Consistent sending frequency
Maintain a consistent email schedule to build trust with email service providers and avoid being flagged as spam.
Sending to Unsubscribed Customers
Respect the preferences of your customers with proper sending practices as shown.
Customer Types | Email Types |
Subscribed Customers | All emails including marketing emails |
Unsubscribed Customers | Transactional and account-related emails |
Sending marketing emails to unsubscribed customers is harmful practice that can harm the deliverability of your emails. It can lead to:
Increased likelihood of spam complaints and unsubscribes
Damaged sender reputation, leading to email service providers flagging your emails as spam
With Oddle's Data-Driven Marketing Module, we allow the option to send emails to unsubscribed customers. However, do ensure the email does not include any marketing content to maintain your email deliverability.
FAQ
How often should I clean my mailing list?
How often should I clean my mailing list?
It's recommended to clean your email list every 3-6 months to maintain a high sender reputation.
How do I segment my customers?
How do I segment my customers?
With Oddle's Data-Driven Marketing Module, we have already pre-created customer segments that you can use to target your emails. These include:
Inactive Customers
Customers who have not placed an order or made a purchase the past 60 days.
Lapsed Customers
Customers who have made transactions with you but have not made a transaction the past 270 days.
Signed up, No orders
Customers who have signed up to your mailing list but never placed an order.
Within our merchant dashboard, you can create your own unique segments to target more niche customers as well.