In this article, we'll guide you on how to distribute your redeemable campaign and utilise UTM tags to track the performance of your marketing efforts.
1. Sharing a Redeemable Campaign Link
Once you have created a redeemable campaign, the quickest way to promote your campaign and get customers to start claiming your redeemable is by sharing your campaign link. For example you could share the link directly via WhatsApp, Social media or even use it in your emails. To share your link, follow these simple steps:
On your campaign, click on the "Share this campaign" button
Copy the link
Use this link in your marketing campaigns
That's it! Now you can sit back and watch as others click on your link and participate in your campaign.
Other ways to distribute
You can also distribute your redeemable campaign through the Virtual Lounge or by manually issuing a redeemable to a customer.
2. Adding UTM Tags for Tracking (Optional)
Whenever someone claims or redeems a redeemable, our dashboard automatically records the number of claims and redemptions. To gain deeper insights, particularly about the marketing source of these claims and redemptions, you can utilise UTM tags in your campaign links. UTM tags are simple code snippets that help track the source, medium, and campaign name of a link used in your marketing efforts.
For instance, if you want to track claims from an email campaign, append a UTM medium tag to your link as follows:
https://oddle.io/examplelink?utm_medium=email
UTM Tags for different marketing channels
Here's a handy table outlining the UTM tags you should use based on common marketing channels:
Channel / Required UTM tag | utm_campaign | utm_source | utm_medium |
Email Campaigns | Your campaign name (optional) | optional |
|
SMS Campaigns | Your campaign name (optional) | optional |
|
Social Media Campaign | Your campaign name (optional) |
| optional |
With these UTM parameters in place, any click on your link will be tracked, providing valuable data on the performance and reach of your campaign.
Last Non-Direct Touch Attribution Model
Attribution of claims and redemptions is based on a last non-direct touch basis. This means all direct traffic is ignored, and 100% of the credit for the claim goes to the last marketing channel that the customer interacted with before converting.
3. Viewing Analytics
After distributing your campaign link with UTM tags, you can effortlessly monitor its performance. Just follow these simple steps to access the performance and analytics of your redeemable campaign:
Open a redeemable campaign
Click on the Analytics tab
By following these steps, you'll gain valuable insights into how your campaign is performing, helping you make informed decisions for future marketing strategies.
Congratulations! You now know how to share your redeemable campaign link, add UTM tags for tracking, and view analytics. Keep promoting your campaign and tracking its performance to make it a success!