Not only does the Marketing module help increase traffic through SEO, you can now embed your Facebook/Google Analytics conversion tracking pixels into your Oddle shopping cart. This will give you the ability to understand each of your consumers' behaviour not only on your shopping cart but also on both the checkout page and thank you page!
Embedding a tracking pixel or live chat snippet into your Oddle Shopping Cart will take just a minute of your time. Refer to the above screenshot for the steps!
Step 1: Click "Add Custom Code".
Step 2: Specify a name (e.g. Google Analytics on Shopping Cart page)
Step 3: Select a page (Shopping Cart, Checkout, Thank You) which you would like to track or embed a live chat widget. Note: You would need to embed the same tracking pixel on all 3 pages if you would like to track your customer's user journey.
Step 4: Select "head script" whenever in doubt
Step 5: From your tracking pixel (e.g. Google Analytics, Facebook) or live chat website (Intercom, Zopim), consult their knowledge base articles on how to find their tracking pixel code or live chat code snippet. Once found, copy and paste into the Tracker Script section as shown in the screenshot above.
Step 6: Click "Save".
Note that if you want to embed a Live Chat Widget on your Shopping Cart, you only need to embed the code to the "Shopping Cart Page" Webpage Type.
As Oddle's Checkout page contains the Oddle.me domain, if you are using your own custom domain on your shopping cart, the tracking pixels may not work on the Checkout or Thank You pages. Please refer to the relevant Analytics website support articles on how to set up cross-domain tracking.
For detailed step-by-step instructions on how to set up the Pixel for Facebook, you can visit the next few help articles below.
- c2. Facebook Pixels - How to create a Pixel and add them to your Oddle website?
- c3. Facebook Pixels - How to Track Whether My Customers Initiate Checkout?
- c4. Facebook Pixels - How to track Customer Purchases
We hope that the new Marketing module will be an effective tool to better increase your conversion. Feel free to drop us a message in the help button on the bottom right of your Oddle dashboard if you require assistance!