What is Search Engine Optimization (SEO)?
Google is the world's most popular search engine. Almost anybody who knows how to use the Internet would use Google to search for any information they require. So how do search engines in general know what search results to show? They do so by going through all the websites in the world and capturing the meta tags of each website. Based on the relevancy of the meta tags, search engines will then rank each website and present them accordingly. What are meta tags?
Meta tags are keywords or phrases used by search engines that are embedded into a website which are invisible to your website visitors.
SEO is a cost-free method of improving the likelihood that a website appears at the top results (also known as Search Engine Results Page or SERP) of a Google search. In a nutshell, SEO is all about:
Providing highly relevant content (meta tags) for people who search for your brand or product on search engines
So the next question is, how do you provide relevant content? The first step to doing so is to think from your customers' perspective:
What keywords or phrases would your customers search for in Google or Yahoo or Bing?
Why should I use the Marketing Module?
The Marketing Module in the Oddle Dashboard allows you to input these meta tags which will be embedded into your Shopping Cart.
Next, the second step to providing highly relevant content is to create your own website. Having a website for your brand is as important as having a Facebook page. It creates a footprint where your customers can find out additional information about your brand. The text you place in your website acts as another set of keywords which search engines use to determine the ranking of your webpage in their results page. Drop an email to firstname.lastname@example.org if you'd like to find out more about our website creation services!
Hope this guide was useful in providing a basic understanding of how the world of digital marketing works!