What is a Facebook Pixel?
The Facebook Pixel is an analytics tool that allows advertisers like yourself to understand the actions that your customers take on your Oddle website. It allows you to do the following:
- Build advertising audiences
- Ensure your ads are shown to the right audiences/people
- Unlock additional Facebook advertising tools
It involves a simple process of copying and pasting the Pixel code to the header of your Oddle website. When someone visits the website and takes an action, the Facebook Pixel is triggered and reports this action. In this way, you will be able to measure the results of your Facebook ads and drive more sales by reaching the right people.
Implementing the Facebook Pixel Code
The Facebook pixel code is made up of two main elements:
Pixel base code
The pixel base code tracks activity on your website, providing a baseline for measuring specific events. The base code should be installed on every page of your website.
Events are actions that happen on your website, either as a result of Facebook ads (paid) or organic reach (unpaid). Event code lets you track those actions and leverage them in advertising.
There are two types of events you can send. Standard events are 9 predefined events that Facebook is able to track and optimize your ads for without any additional actions. At Oddle, we currently only allow 2 out of the 9 predefined events and they are:
- Initiate Checkout (track when customers enter the Checkout page)
- Purchases (track when customers complete an order)
You can refer to the following link for more details on what Facebook Pixels are and how they work.
For full step-by-step instructions on creating your Facebook pixel, adding the pixel to your Oddle site or tracking the 2 predefined events mentioned above, you can visit the next few help articles below.